Fast, Authentic,
Signal-led Growth
You as a marketer want to drive more pipeline but sellers are busy or tough to coordinate with. AI-SDRs hurt your brand.
KeystoneGTM brings the bridge—and sets a new standard.
Complete pipeline acceleration system: signals, agent, and execution in one package
Human-in-loop action system to drive pipeline from intent signals
Unified Buying Signal Management
Manage all your intent sources from one place. Plus, add custom intent sources specific to your unique business.
Know what signals to action
Out of the box, we layer together suite of intent sources at a great price for you.
Add in custom signals
Optionally, we build in unique signal listeners that are custom to your business
Maximise existing tech
Any tech data and investments you've already made can be put to maximum use.
Weekly In-Market & Qualified Lists
Sharp CRM views with account intelligence and consolidated reports across all signals collected - know exactly who's ready to talk.
Keystone Rover updates a view in real time that contains vetted and researched companies that are in-market and qualified.
Real-time CRM View
Wherever you source of truth is, Rover updates a real-time view with your In-market and Qualified list.
Deep Research
Each account in this list goes through deep research to enable sellers with essential winning context
Sales-Ready Prioritization
Rather than relying on clunky scoring methods, we identify sales-ready accounts at the core.
Sharp, high value alerts — right where your team already works
Instant nudges when accounts show buying signals, so you never miss the moment.
Each alert goes through 100s of tiny decisions, to ensure you are dealing with all signal and no noise.
Slack & Teams Alerts
Get real, live alerts that dictate valuable sales actions
Save 3 hours a day
Alerts contain deeply vetted and researched companies, that we've shadowed and learnt usually to take 60% of a seller's day.
Human-in-loop GTM
Alerts present a chance for valuable human-in-loop step, to decide what actions to take next easily.
Managed Multi-Channel Campaigns to support and activate accounts
We run automated micro-campaigns across email & LinkedIn while your reps focus on higher priority tasks.
Lift Marketing Campaigns with Email
Marketing campaigns win more with coordinated outbound nurture
Winning Copies (Anti AI-SDR)
Hundreds of tiny copywriting decisions that influence campaign success, influenced by years of experience
Robust Outreach Infrastructure
We take over the complicated job of technical mailbox infrastructure and management — so we always land in your prospect's inbox
Complete Calling Support for Sellers
Rover gives you talking points plus enriched, verified phone numbers to power your sales conversations.
On top of multi-channel engagement, tag this along with real calls from your reps (or ours — we can call on your behalf)
Easy, Ready Talking Points
A tight calling function needs an even tighter data, enrichment, verification process. Keystone Rover provides this out of the box.
Double Verified Contact Data
Phone connect rates are a volatile enemy to fight. We have a specific process to ensure maximal productivity for SDRs.
Optional: Add a Calling SDR
If you're unable to get seller bandwidth internally, we can assign a dedicated SDR to work your leads
Keystone Rover bundles product, tech, and human expertise
Unlike Platforms that leave you to figure out outcomes, you now get one bundle that is tailored towards outcomes.
Iteration on signal-led plays
As part of the package, we help you test muliple cadences across your signals to find finning plays.
Bi-Weekly Strategy Calls
Every two weeks, we work with reps to analyse how their sales process can convert more pipeline. This gives you agent and the human expertise.
Dedicated Support
Always-on slack support and direct access to the founding team — we improve our process for everyone, together with you.
Rover makes it 10x faster and simpler to scale authentic, signal-led GTM
The Old Way
If you had to work on this, you need to purchase large platforms, hire for skills, and go on a trial and error journey
Rover (HIL Agent)
Rover is built to deliver outcomes without the platform bloat, agency rates, and lengthy implementation cycles
If you’re evaluating, here’s how to compare Rover
Purpose-Built for Pipeline
General-Purpose Tool
While Clay offers a powerful data scraping and automation platform, it requires significant expertise to build custom workflows. Rover comes pre-configured with GTM-specific workflows that work out of the box, so you don't waste time building what we've already perfected.
Integrated Ecosystem
Single Tool
Clay requires integration with multiple other tools to create a complete GTM motion. Rover bundles everything you need—intent data, research, nurturing, and seller enablement—into one solution, eliminating the need to purchase and manage multiple vendors.
Human-in-Loop GTM
Full AI-SDR
Clay-based outreach typically relies on fully automated sequences that have notoriously low response rates. Rover strategically involves humans for high-ROI tasks while handling mundane research and nurturing automatically, achieving 1.5-2x more outcomes than automated approaches.
No Platform Tax
Platform Learning Curve
Traditional platforms force your team to learn and work within a new interface. Rover fits right into your existing stack—pushing insights and actions directly to where your team already works (Slack, CRM, SEP), eliminating adoption hurdles and increasing productivity immediately.
Pay for Pipeline Activities
Platform Fees
Platform vendors charge regardless of results. Rover's model is fundamentally different—we're focused on delivering pipeline, not just software. So with us, you're paying for the Agent and Execution arm that is directly related to pipeline activities.
Opinionated Defaults
Endless Configuration
Platforms offer endless configuration options that require dedicated ops resources. Rover comes with strong, opinionated defaults based on a year of frontier GTM work, dramatically reducing implementation time from months to days.
Build Internal Capability
External Dependency
Agencies create dependency and rarely transfer knowledge. Plus, do you really believe that somebody else can come in and grow your business better than you can? Keystone Rover is tech + execution, whilst giving you a long-term capability to scale new growth channels
Consistent Quality
Variable Performance
Agency performance varies widely based on assigned personnel, and output quality tends to decline over time. Rover delivers consistent, high-quality execution through a combination of AI and strategic human involvement, maintaining performance standards.
Scalable Economics
Linear Pricing
Rover's model allows for exponential scaling without proportional cost increases, making it increasingly cost-effective as your company expands.
Actioning on In-Market
Missing Opportunities
Without Rover, you're likely missing the critical 3% of accounts that are in-market right now. This translates to approximately 3-10 missed deals per quarter, per rep—revenue that goes directly to competitors who engage these buyers first.
50% Time Savings
Wasted Research Hours
Your sales team currently spends up to 50% of their time on low-value research instead of selling. Rover gives reps back 3+ hours daily to focus on high-value interactions, dramatically increasing productivity without adding headcount.
Strategic Nurturing
Inconsistent Follow-Up
Without a systematic approach, marketing-qualified leads receive inconsistent follow-up (typically only 1-2 touches). Rover ensures the necessary 8-12 touchpoints through a combination of automated nurturing and perfectly-timed human outreach, increasing conversion rates by 30-40%.
Who is Keystone Rover for?
Marketing leaders see campaign lift and new growth channels working, Sellers open more conversations from assigned accounts, ABM programs convert more, and lean teams have what they need to scale.
For Marketing
Provide clarity and assisted selling experience to sellers working on target accounts and paid campaigns. See ROI lift.
- Identify new growth channels and scale them
- Ensure every marketing-engaged account gets proper follow-up with visibility
- Drive 1.5x more meetings from the marketing investments
For Sellers and Founders
Get clear priorities at the start of each day. Get AI assist to work on the right accounts, with right context
- Focus only on accounts showing genuine buying signals this week
- Eliminate hours of low-value research daily with AI-powered account briefs
- Receive actionable tasks directly in your CRM, SEP , or Slack — no new UI to learn
For Teams staying Lean
Work smarter, punch above your weight, and close more with less.
- Managed Infrastructure to handle intent data, tech, domains, outreach
- Free up to 50% of your SDR's time for high-value selling conversations
- Dedicated Strategist: Your assigned expert manages optimization and troubleshooting
Who is Keystone Rover for?
The Rover system serves every key member in the growth org — Marketing leaders see campaign lift, Sellers open more conversation from assigned accounts, ABM programs convert more, and lean teams have what they need to scale.
- Identify which 3% of accounts are actually in-market and aware of you now
- Finally connect your demand gen to real sales outcomes
- Drive 1.5x more meetings from the marketing investments
- Focus only on accounts showing genuine buying signals this week
- Eliminate hours of low-value research daily with AI-powered account briefs
- Receive actionable tasks directly in your CRM, SEP , or Slack — no new UI to learn
- Get plugged in and go live within 5 days with opinionated defaults
- Free up to 50% of your SDR's time for high-value selling conversations
- Scale revenue generation without expanding headcount or processes
How it works
3 ways the Rover system drives pipeline this quarter
Rover works with intent data partners to effortlessly identify which 3% of accounts are actually in-market and aware of you right now. It prioritizes your hottest opportunities.
We handle the account research, contact discovery, and context gathering that's eating up your reps' time. Reps get managed automated nurture sequences to keep prospects warm between direct touches.
Reps get clear action items on breaking into accounts, delivered where they already work—no new platform.
Rover runs automated air-cover nurture and micro-campaigns on your behalf, while intelligently routing the highest ROI activities to your human sellers.
But you still need to try different approaches to understand how to act on different signals. This is where wins are found.
Learn more about Keystone Rover
Find a library full of material and get a deeper understanding of how Rover works
Get a firmer understanding for what you get with Keystone Rover: Tech, Data, Orchestration, and more
Visually compare alternative methods to running AI-led GTM. Compare orchestration tools, agencies, products, and more
In-market? Rover takes care of it.
Having intent data isn't the same as actioning it effectively. Most teams capture signals but struggle to turn them into consistent seller actions. We're not selling you more data - we're giving you the system to make your existing data drive revenue.
Keystone Rover is neither traditional software nor traditional consulting—it's an outcome-focused solution that combines the best of both. You get the full technology stack, all necessary infrastructure, and a dedicated Growth Strategist at one predictable monthly investment. Unlike software vendors who leave implementation to you, or consultants who bill by the hour, Rover delivers pipeline outcomes at a fixed cost.
Unlike "AI SDR" tools that try to replace humans with automation (which rarely works), Rover takes a human-in-loop approach that enhances your sales team's capabilities. It handles the low-value research and data work while empowering your sales representatives to focus on high-ROI activities. Rover doesn't require learning a new platform as it works where your team already works (CRM, SEP, Slack), provides opinionated defaults based on extensive GTM experience, and offers a bundled package rather than requiring multiple separate tools.
Primary outcomes are around quality conversations started. This system has been adopted by dozens of B2B companies, from Series A startups to 9-figure companies, to bootstrapped platforms. We'll share specific examples during our call, but more importantly, we'll show you exactly how it will work for your specific situation.
Rover comes with a simple promise: get plugged in and go live within 5 days, so you instantly experience a better way to grow without long implementation cycles. The system is designed with opinionated defaults that work out of the box, minimizing setup time. Implementation involves connecting Rover to your existing systems where your team already works, requiring minimal training or change management.
Your dedicated Growth Strategist is an expert in B2B pipeline generation who ensures your success with Rover.
They handle your implementation, configure the system based on your unique needs, conduct regular optimization sessions, and continuously refine your approach based on results. This isn't occasional support—it's a core part of the Rover system.
Scale Revenue in the Age of AI, keeping human touch at the core.
